Barbell Coaching & Movement Optimization:
A complete online course on theory & practical application
Cart Closes in:

1.9 CEUs
18 CE hours
2.0 CEUs
Youâve contemplated taking your career to the next level.
You want to work with barbell athletes but you struggle to feel confident taking the next step or solidifying your niche because you lack the skills to effectively coach & analyze the main barbell lifts to:
â
Optimize their strength and muscular development
â
Reduce their injury risk
â
Navigate through their limitations or injuries
â
Keep them motivated to train
â
Keep them in the game long term
Even though you've...
- Read a bunch of famous barbell programming books
- Been following the pioneers in the industry and read 95% of their articles and blogs
- Have attended weekend seminars or training camps
- Heard that technique doesn't even matter
You still struggle to know whatâs best, when to use what, and how to integrate it all together for the best and most individualized outcomes.
This has caused you to second guess your abilities and stopped you from taking the leap of faith to take your coaching or clinical career to the next level.
Fear of mistakes, endless years trying to âget it right,â and years making someone else money just to learn the lay of the land, stresses you out.
Aside from trial and error over many years, who would you turn to to check if youâre âdoing it right,â and fast track your knowledge-base so you can confidently take on and retain clients to build your business?
This thought process can paralyze you from ever taking the leap and developing the next phase of your career.
What you need is a:
â Systematic educational framework to help you easily & confidently piece together all the valuable, valid & reliable information about technique & coaching so you can apply it immediately
â All of the valuable, evidence-based content housed in one place instead of all over the internet
â A mentor so you stop second guessing yourself & get the 1-on-1 help you need
â A compact educational system built around practical application, case studies, and information synthesis that is also current with the times of delivering coaching and rehab services digitally
â A way to fast track your coaching abilities without spending years feeling like youâre just not getting it right
I'm going to teach you just that...a systematic way to:
1ď¸âŁ Start with a new client of any advancement
2ď¸âŁ Approach and progress their lifting technique based on their abilities and the 4 Core Goals of the PRS System
3ď¸âŁ Develop your coaching skills and movement analysis and deliver it in the most effective & efficient way possible via in-person & digital means
All this will help you develop a barbell coaching or clinical rehab practice integrating the principles of barbell movements to optimally assist in:
đĽInjury Risk ReductionđĽ
đĽGoal AttainmentđĽ
đĽAthlete LongevityđĽ
ENTER: THE BARBELL COACHING & MOVEMENT OPTIMIZATION ONLINE COURSE
A 12-week Live Online Course where I guide and support you in learning how to systematically approach barbell coaching movement and analysis specific to each individualâs needs for the recreational-through-advanced level powerlifter using the PRS Methodology.
Ditch the self-doubt to take your career to the next level without breaking the bank!
THIS COURSE IS FOR YOU IF:
â
YOU are a new OR seasoned barbell coach looking to learn the BEST strategies for:
â Injury Risk Reduction
â Optimal Outcomes
â Retaining happy clients long-term
â
YOU are a Physical Therapist, Chiropractor, or Student looking to:
â Integrate barbells into your practice
â Work with barbell strength and powerlifting athletes
â
YOU struggle to know what information is ârightâ
â
YOU worry about hurting your athletes
â
YOU are fearful your athletes wonât make progress
â
YOU want a mentor to help you avoid detrimental mistakes
â
YOU are looking for a community of like-minded individuals who you can learn and grow with
WHAT IS THE BARBELL COACHING & MOVEMENT OPTIMIZATION ONLINE COURSE??
A 12 week online course delivered LIVE and structured to guide you through the ins and outs of recreational through competitive barbell biomechanics, movement analysis, and coaching of the four main barbell lifts (back squat, deadlift, bench press & overhead press) for any level client while reducing injury risk, and recovering from injury when it occurs.
This course is where you come to:
â
Develop a strong understanding of movement mechanics, assessment, coaching, and modifications
â
Train your eye for picking up movement deviations
â
Tailor your language to coach all athlete types, and help your lifters reduce injury risk and maximize outcomes in all settings
â
Learn the conceptual and biomechanical features of the main barbell movements and their variation lifts
Over the 12 weeks, we dive deeply into technical execution, coaching progressions, when, why, and how to substitute each lift, as well as the most common issues trainees have and how to fix them.
It is also one of our main courses leading to the PRS Coaching Certificate or PRS Clinical Coach Credential.
HOW DO THE 12 WEEKS FLOW?
- Tracted course â so you complete it and donât let it lag for years.
- Live lectures are recorded and available to review or catch up. đ You donât have to attend each lecture.
- Precourse material delivered 2-4 weeks before the course starts to get you ready.
- Extra reading and video materials to support learning.
- Outlines and templates to easily take notes and stay focused.
- Special Facebook community to ask questions, get support, and practice your skills.
- Complimentary access to our Clinical Coach Membership during the course ($147 value)
- Assignments and case studies to put what you learn into practice.
- Personal review and critiques of your assignments by Dr. Rori Alter.
- 1-hour video consultation with Dr. Rori
THE COURSE FORMAT

Pre-Course Material
Exercise Physiology
Understanding Stress, Recovery, Adaptation
Module One: Foundations of Technique
1. Biomechanics: The Physics of Barbell Lifting
2. Conceptual Ideas: General Conditions for Safe & Effective Barbell Training
3. Barbell Lift Categories: Choosing the Right Lifts; When, Why & How
Module 2: Movement Analysis & Coaching
4. Coaching Movement: Process & Implementation of Effective Coaching
5. Assessing & Correcting Movement: Movement Analysis in Barbell Training
Module 3: The Lower Body Lifts
6. Squat Part 1
7. Squat Part 2
8. Deadlift Part 1
9. Deadlift Part 2
Module 4: The Upper Body Lifts
10. Bench Press Part 1
11. Bench Press Part 2
12. Overhead Press Part 1
13. Overhead Press Part 2
As a reward for being a part of the PRS Blackboard, youâll get
access to $699 in Bonuses for FREE!
(Bonuses expire September 22nd at 11:59PM EST)
- $100 off the full price of the course ($1099 $999)
- Lifetime access to The Barbell Blackboard Facebook group for continued coaching support from the PRS Clinical Coaches and community
- Exclusive access to a Group Mastermind Call with Dr. Rori Alter to discuss taking your coaching business to the next level ($350 value)
- 6-month all-access pass FREE after the course ends to our Clinical Coach Membership ($249 value)
MY NAME IS DR. RORI ALTER, PT, SSC, PRSCC, USAPL NATIONAL TEAM...

And I was just like you.
A lover of all things fitness
With the desire to help and empower people to be the best, healthiest, strongest version of themselves
A young, new personal trainer and physical therapist who KNEW there was a better way to help my clients achieve their goals.
Through 11 years of trial and error I figured out a systematic way to synthesize the myriad of barbell strength and rehab information out there to build a world-wide company that is SOUGHT AFTER by barbell athletes of EVERY level and ability.
Iâm here to assure you that EVERYONE, even the BEST, most WELL KNOWN coaches and clinicians out thereâŚ
Started exactly where you are now!
I'VE SPENT:
- Over $15,000 dollars in continuing education, certifications, courses and books
- Years developing a systematic way progress & regress movement based on the health, wellness, and limitations of my athletes
- Endless time working on the best, most effective delivery system for remote movement analysis and coaching
- The first 6 years of my career making money for other people as I built the confidence to do this on my own
But you don't have to (Hang tight...)
In 2016 my passion for teaching developed. I started saying YES to guest speaking events despite this being my biggest fear! Then I taught an online course for another coaching company and realized:
"WAIT A MINUTE! Here I go again building someone else's business when I can be teaching the next generation through PRS."
So, I put everything I've learned about coaching & business in to the PRS Barbell Blackboard especially for you!
THE PRS SYSTEM IS BASED OFF OF OUR 4 CORE GOALS:
1ď¸âŁ Maximize Strength & Muscular Development
2ď¸âŁ Reduce Injury Risk
3ď¸âŁ Optimize Goal Attainment and Client Outcomes
4ď¸âŁ Improve Longevity of the athlete in the sport & as a Client
Every aspect of the course, the information, research and synthesization of it all is driven by the 4 Core goals.
This Course Aims To Help You Develop:
⤠The necessary biomechanical and conceptual models for safe and effective barbell training for strength and movement optimization and injury risk reduction.
⤠Clinical skills for movement analysis and correction using the 9 key elements for injury risk reduction and rehabilitation.
⤠An understanding of barbell training mechanics, teaching progression, movement analysis, correction, and alternatives for the barbell back squat, bench press, deadlift, and overhead press
CURATED READINGS & EXTRA MATERIALS AIM TO:
â ď¸Enhance your learning experienceâ ď¸
â ď¸Help you develop a diverse understanding and background of barbell training historyâ ď¸
â ď¸Sift through the latest and greatest content and peer reviewed researchâ ď¸
To put all the pieces of the puzzle together so you donât have to spend hundreds of hours finding and evaluating it out there in internet land.
HERE'S WHAT OTHERS ARE SAYING:
âI have never had any formal education in the sport of powerlifting outside of Youtube videos, podcasts, and ebooks. Roriâs course was my first exposure to high level education regarding the sport. I took her course covering Barbell Technique and the course was like taking a human anatomy, biomechanics, and sports psychology class rolled into one...Her courses are worth every penny and you will not find anything like it! I highly recommend the PRS Blackboard to not only lifters but also coaches who want to better their craft.â
- Samantha Calhoun, USAPL 63kg National Champion
âRoriâs courses are well organized, easy to follow, dense with information, and useful to me as a lifter and coach. Her course presentation is clear and understandable, starting with the basics of terminology (more important than you might think!) and progressing all the way to advanced application. This could be very dry stuff, but Rori makes it interesting and immediately accessible. The knowledge I learned in her course has definitely helped me in my own lifting and coaching. Having Rori available to ask questions and being able to interact with other students in online discussion will add significant value.â
-Janet Loesel Sitar, CPU lifter, PRS online coaching client
âHer online course is the embodiment of all her years of learning wrapped into a pretty package with a bow on it. The best part is you will get to learn and work directly with her as you go through the course, which most other courses do not provide. If you want to learn from the best, then this is the place for you and it is worth every penny. I am lucky to call her a friend, mentor, and coach.â
-Weston Hirschauer, BS Kinesiology & Exercise Science, CSCS, USAPL lifter, PRS online coaching client
âTaking her course not only helped me clarify the mechanics in my own body, but also helped me expand my vocabulary to support and coach novice lifters in understanding the physics of the barbell movements from the beginning of their journey. I find Roriâs framework for explaining mechanics to be a very valuable reference point as a coach and an athlete.â
-Davi Cohen, USAPL Bench Press National Team, QueerTransStrengthNYC Coach, PRS in-person and online coaching and rehab client
âWhile seeking higher learning, I enrolled in one of Roriâs online courses. This classroom consisted of 10 weekly lectures that were very informative yet easy to digest. We covered everything from anatomy and physiology, to the breakdown of the big three; squat, bench, and deadlift. I was able to take this experience and apply it to my coaching clients. As soon as Rori announced another classroom type setting I immediately dropped her an email to sign me up. You donât want to miss out on learning from one of the best in the game!â
-Joseph James, AS, USPA Coach, Competitive Powerlifter, Owner/Coach at Counteract Training, PT Assistant Student
âRori does a great job at comparing different programming theories and providing rationale for decision making when developing programs for clients of all ability levels and backgrounds. Having the opportunity to consult with Rori one-on-one is a great way to receive feedback and advice on building programs for your clients and yourself.â
-Alyssa Haveson, DPT, CSCS, PRS Clinical Coach, USAPL National Team, 2-time IPF World Championship and 3-time Arnold Sports Festival competitor
Frequently Asked Questions
+ Do I have to attend each lecture live?
NOPE! I designed this course to be easily accessible to people with busy schedules, kids that rule their lives, and those operating in different time zones. As such, I schedule the Live Lectures at different days and times so everyone has an opportunity to attend at some point throughout the course. We record the lectures and Q&As, edit out the dead space and chit chat, and get it up for you on the website within 48 hours for you to view on your own time and watch as many times as you want. The cool thing is that all the lectures from the last cohort are up on the site already so if you know you canât attend a particular Live Lecture you can watch the old one and submit questions in advance that Iâll answer Live for you to review in the recording. I also timestamp everything so you can jump right to it!
+ Will I lose access when the 12 weeks is over?
Depending on when you sign up determines how long you will have access. VIP sign ups get lifetime access. Anyone who doesnât sign up during the VIP sales gets 6 month access to the course from the start date. For those that donât get lifetime access with their course purchase, they can regain access to the course (and updated versions and material) by either signing up for another Blackboard course OR joining our Clinical Coach Membership program.
+ Is there an archive of the lectures?
All lectures are recorded and maintained on the site. This means you will have access to lectures from the cohorts before you as well as their Q&As. If you have lifetime access then youâll also have access to future updated recordings of lectures and Q&As as well as any new reading materials, videos, and research we add to the course.
+ When are the live lectures?
Once the class is full we poll our students for where they are located around the globe. We then try to schedule the lectures for âafter workâ hours in different time zones. The lectures generally fall on Wednesdays, Fridays or Saturdays. However, this is not definitive and is determined by the composition of the students in the course.
+ What is the weekly time commitment for the course?
We polled our pilot course of 19 students and found that the time commitment varies. The Live Lectures are 1.5 hours, however if you are watching the recordings, many people speed up the video to shorten the listening time. The readings we provide are great resources but not necessary that you read all of them before each lecture. They are resources and there to enhance your learning experience. We divide them into âhighly recommendedâ and âsuggestedâ so you know where to spend your time if you choose to do all the readings. Based on our poll, the time spent each week on the course if you track in real time with us, ranges from 2 hours to 5 hours.
+ Iâm not coaching anyone yet. Is the course okay if I donât have any clients?
YES! What better way to start your career than with the upfront knowledge to help you maximize your clients goals, reduce the injury risk, and keep them in the game long term? Not only will this course give you the TOOLS you need to be successful off the bat instead of spending years trying to figure it all out, but it will also lead to RAVING fans because your clients will be so happy with their results. Business will boom from referrals! The best marketing source!
+ What if I canât complete the course with the 12 week tract?
Totally okay! For the 3 months after the last live lecture I dedicate 1 day a month to grading exams for those who did not complete them on time. If you submit exams after the 3 months I will grade them in the next round of courses when I grade exams. Also, depending on when you sign up you have lifetime access or 6 months access so you have time to finish the course!
+ Why are there exams?
When I created my online courses I designed exams into them for two reasons: 1) Iâve taken multiple online courses without exams and I never felt like I got everything I could have out of the course because nothing forced me to think critically and assess if I was processing the information or not; 2) The courses culminate in a certification for coaches or credential for clinicians so the exams serve to assess your abilities based on the PRS Methodology as the bases of the PRS Clinical Coach Credential and Coach Certification. Weâve polled our past students and have only had rave reviews about the exams in terms of enhancing the learning process and also allowing you to see where youâre struggling so you can get help in the Q&As and 1-on-1 coaching calls.
+ What is the difference between the PRS Coaching Certificate (PRSC) & Clinical Coach Credential (PRSCC)?
The difference between the two is the level of education the coach has received prior to taking our courses. The PRSCC is designated for individuals who have a clinical doctorate in physical therapy, chiropractics, medicine, osteopathic medicine, or occupational therapy. Registered Dietitians and Physical Therapy Assistance are also eligible for the PRSCC. The PRSCC has an additional course that focuses on integration of the PRS Method into clinical practice for rehabilitation, injury and illness. The PRSC is designed for individuals who do not have a clinical doctorate but are interested in integrating the athlete monitor system and injury risk reduction approaches on the PRS Method into their coaching practice. The credential and certification indicate that the holder has demonstrated competence in all of the PRS courses required to hold the title.
+ What is the purpose of the 1-on-1 Coaching Call?
The 1-on-1 coaching call is designed for you to get the help, guidance, or mentorship you need with the course work, your own clients, or next step in your career.
+ What if I donât like the course or donât find it valuable?
We have a 14-day money back guarantee if you are unsatisfied with the educational journey of the course. In order to be eligible you must attend 3 live lectures and complete all the course work. Please review our Terms And Conditions for explicit details about our 14-day money back guarantee.
+ Is there a community aspect?
YES! Not only do we have a Blackboard Facebook group that you will have lifetime access to, but we also have an online forum for course discussions. During the time your live course is running you will also have free access to the Clinical Coach Membership.
+ What is the Clinical Coach Membership?
This is a monthly membership program for coaches and clinicians interested in a community of like minded individuals and continuing education on a regular basis. Within the membership we host a 1.5 hour Live Lecture + Q&A (Clinical Round Table) of varying topics and guest speakers throughout the year. As a follow up to each Clinical Round Table, we host a live case study presentation around 2 weeks later. All the lectures are recorded and archived on the course. We also have a forum and research article archive on the site for you as well.
OUR PROMISE:
All PRS Blackboard Courses are backed by our 14-day guarantee. If you feel that the course did not meet your expectations you can request a partial refund within 14 days of the end date of the course. Due to the limited number of spots, live nature of the course, and one-on-one interactions each student has with Dr. Rori Alter, PT, we do not process full refunds.
IMPORTANT: All case studies and course homework must be completed and turned in for review and you must have attended 3 Live lectures in order to be eligible to request a refund. Processing of refunds occurs after the request has been reviewed and is at the discretion of PRS.
As soon as you sign up youâll get an email with your login information and access to all the pre-course material & the recorded content from our last cohort so you can get started.
Donât worry! Iâll be fully updating the content, readings & handouts so youâll get all that plus the live lectures when we begin!
You no longer have to let the sea of information, trial and error, expensive courses and paralysis by analysis stop you from working with athletes in the capacity you want to or be the limiting factor in your professional growth.
The PRS Blackboard Barbell Coaching & Movement Optimization course helps you mitigate paralysis by analysis and be one step closer to confidently helping every lifter, client, or patient improve their strength, health, and resilience, building a successful career ASAP. Youâll have the community support and professional advice well beyond the course to support you in the next phase of your journey so you can finally do what you were meant to be doing.
See you at the Blackboard!
-Coach Rori, DPT, PT, SSC, PRSCC, USAPL National Team
CART CLOSES IN: